Google Search Indicators (Nepal)
- 7-day average
- 20.14
- 28-day baseline
- 25.82
- Growth ratio
- 0.78
- Velocity slope
- -1.50
- Demand volatility
- 6.73
Foundation
Category: Beauty & Personal Care | Updated: २०२६ अक्टोबर २३
Score: 43/100
🎊 Winter Wedding Season (Mangsir): Pre-festival inventory procurement window active across Nepal stores. ⚠️ High Seller Saturation: 19 commercial campaigns active across 15 stores while organic retail demand remains flat. Exercise caution on inventory.
Commercial Market Radar (Nepal)
Ad Saturated- Active Commercial Campaigns
- 19 campaigns
- Competing Nepali Stores
- 15 stores
- Proven Long-Running Offers
- 4 offers
- Historical Tracking Depth
- 88 continuous days
Festival & Seasonal Timing
Wedding & Celebration Season
Peak Demand Window:Late November – Mid-February
Procurement Window
Pre-Wedding Sourcing Window
Days Until Demand Peak
~25 days lead-time
Action Recommendation
Lock supplier pricing & order inventory now before logistics rush.
Interactive Tool
Nepal Unit Economics & COD Risk Simulator
Real net profit model for Foundation factoring in Cash-on-Delivery (COD) rejections and Nepal courier fees.
Benchmark Model
100 Dispatched Shipments
Wholesale Cost (Kathmandu Warehouse)Rs. 650
Retail Selling Price (Customer COD)Rs. 1850
Expected COD Rejection / Return Rate12% (12 returns / 100 orders)
💡 Avg. Nepal COD return rate: Tech/Gadgets ~10 - 14%, Footwear/Clothing ~20 - 28%.
Rs. 160 / parcel
Projected Net Profit52.2% Net Margin
Rs. 84,948
Estimated take-home profit per 100 dispatched parcels (Rs. 965 per successfully delivered order).
Gross Customer Collections:Rs. 1,62,800
Wholesale Product Cost:- Rs. 57,200
Courier & Return Freight:- Rs. 17,152
Packaging & Order Processing:- Rs. 3,500
⚠️ Maximum Tolerable Return Rate: 78%
If customer rejections cross 78%, return courier fees will consume all profits. Confirm orders via phone/SMS before dispatching!
Nepal Commerce AdvisoryUnit Economics & COD Protection
Retailing Foundation in Nepal: Controlling Delivery Returns
When scaling orders via Facebook or TikTok campaigns, manual confirmation delays often push COD return rates past 25%, erasing net margins. Using automated order confirmation and address verification keeps return rates under 12%.